Bianca e Nero solutions shy away from being predictable, obvious or boring. This is in large part because they are born out of the “brand values” we uncover during the discovery process where lots and lots of questions get asked. This leads us to more unique and original findings. It’s also because our ideas come from the minds of professionals who are curious, passionate and dedicated to solving marketing problems. Our goal is to get our clients noticed. We want the consumer to take a journey—to spend some time getting to know our client. We give the customer credit for being intelligent. We reward them for taking time out of their busy day, and we do it in a real and truthful manner. This helps our messages to be heard and drives them to get results.
We are a creative consortium, which means we are structured differently. Gone is the old and outdated full-time employee business model, where agencies purposefully move slower and overstaff accounts just to make more money. Bianca e Nero operates under a whole different model, one free from the constraints of high overhead, lavish offices and legions of staff salaries—basically the things that drive agencies to charge more and do less. We are a permanent staff of one, and customize a core team based on the size, complexity and scope of each specific project. By keeping the team small, we can get to better solutions faster.
In addition to our more efficient structure, combining strategic and creative thinking allows us to bring a stronger understanding to the table from the outset of the project and to deliver better business thinking.
A creative consortium is a group of experienced, independent, marketing specialists. We are all accomplished professionals—strategic as well as creative thinkers—focused on solving tough marketing challenges in innovative yet effective ways. This structure gives Bianca e Nero the flexibility to customize a team around each client’s needs. We can be as big or as small as we need to be. Unlike traditional agencies, we are not limited to the talents and experience of the people an agency has on staff.
It’s not so much the size of a client we are interested in, but their willingness to embrace solutions that push the envelope of today’s advertising and marketing world. We find small and mid-size clients are more willing to do this. They are entrepreneurial in spirit, because there is so much more at stake. Their smaller budgets need to work harder, so they must be more creative in their marketing approach. It’s less about eye candy and more about capturing the consumers’ hearts, minds and loyalty. Our clients understand how important it is to build a solid relationship with customers, and they realize getting their marketing message noticed is an integral part of doing so.
Bianca e Nero was established in 1999 on a simple premise: why should only the bigger companies have strategically and creatively sound marketing? In truth, small and mid-size companies need it more to help them stand out and get noticed.
Often clients list off criteria, a wish list of how they feel they should engage an agency. We get it. We aren’t a good fit for every client. We find we are often a good fit for those clients not focused on agency staff size but gravitate more to the size of the ideas and thinking,
We have a few things we also look for. When partnering with a client, we have boiled it down to four main points: 1) We look for clients looking for a true marketing partner, who respect the reason we were hired. We aren’t here to take orders but to find real solutions to your marketing problem; 2) Clients that are excited about what they do and value marketing and its power to impact their business in a positive way; 3) Nice people; we work closely with our clients, so we look for companies that treat those they partner with fairly; 4) Marketing matters, so we look for opportunities where marketing can truly make a difference on how a company is seen, heard and felt by those they are trying to reach.
We are a strategic and creative agency, so we never come to the table with any preconceived notions of what the solution should be, how it should look or how we should attack the marketing problem. Every project begins with an agreed-upon set of goals that must be achieved for the project to be successful. The success of any communication comes down to how well you understand your target audience, and we spend a large amount of our time getting to know your customers. Once we have that insight, the sky is the limit for how we reach them, and yes, sometimes that means putting a goat chasing a police officer in an ad (which was taken directly from one officer’s actual experience) to demonstrate the subtle nuances of the end user’s daily life.
Honestly, it’s not a factor for the companies we partner with. They are looking for an agency to solve their marketing problems, so we have never been focused on the growth of the agency in terms of staff size, but on providing our clients with the most strategic and creative work possible, which we have been able to provide with our size. We have had the pleasure of working with clients of all sizes and budgets from a multibillion-dollar bank to scrappy startups and everything in between. We tend to focus on the work, not the size of our staff.