Laser Technology, Inc. / Package ReDesign
When it was time to update the Laser Technology, Inc. (LTI) packaging for their family of products, the client called Bianca e Nero to help with the project. We wanted the package design to spark the consumer’s imagination, and entice and provide a promise of what it can do. With that in mind, we set out to tell a bigger story about the products and make a major statement about the brand and its line of products. Versatility is the true strength of all of the company’s products, so telling the story through images felt like a natural solution. We opted to capture the versatility built into the LTI lineup by showing locations where the product outperforms the competition. By keeping the imagery graphic and iconic, the box design is more interesting and demonstrably less cluttered.
LTI has received positive feedback from customers about the redesign. People appear to like and appreciate the storytelling aspect of the design; some have even said, “We didn’t know any unit could perform in those conditions with such accuracy.” Needless to say, the client is very happy.
