Denver Health / Healthy Heart Campaign

Denver Health approached us looking to have a campaign developed to promote Heart Health within Colorado. The campaign was to focus on getting people to take advantage of free health screenings. After a close examination of their free screening program, we discovered it needed to be flexible enough to be location specific. The posting of materials and the execution of screening events were to be handled by each individual caseworker on location. As a strategic solution, we recommended the creation of a kit containing all the possible promotional materials and to let each caseworker decide which pieces they wanted to order for their own use. This is an ongoing effort, but it has been received well by the caseworkers, and they are seeing greater-than-expected turnout at their free screening events.