Ohlson Lavoie Collaborative / Rebranding
Positioning, capabilities brochure, trade show booth and multimedia presentation
Ohlson Lavoie Collaborative is a Denver-based architectural firm who takes pride in exceeding their clients’ expectations, which sometimes requires achieving the impossible. To create a brand image that spoke to their strengths, we submerged ourselves in their culture, work ethics and approaches to solving their clients’ problems. During this research phase, we came across a phrase the firm was using internally but one they didn’t embrace with clients or prospects. The phrase, “Client Centered Creativity,” became the company’s positioning and battle cry. We saw the firm’s approach to their craft as a real point of difference, and it deserved a unique treatment. To illustrate this, we decided to tell the story more in words than pictures—a bold approach for such a visual industry.