Often people ask us: why do you ask so many questions?
The answer’s simple. There’s nothing more powerful in our business than a question.
Questions lead to answers. And those answers lead to understanding and insight.
And insight is the fuel for great thinking that solves complex marketing problems.
We are Bianca e Nero, and we are “curiously creative.”
In our humble opinion, it’s almost impossible to build a lasting brand without asking questions. Questions are the key to our magic.
We question everything, and every question we ask has purpose.
Asking the right questions lets us truly understand our clients. We know who they are. We know what they want to achieve. We know the challenges they face. And more importantly, we know the people they are trying to engage with and the best ways to connect with them.
It’s around all this knowledge and understanding that we build our solid marketing strategies and ideas.
We believe agencies should be judged by the size of their ideas. By the impact they have. By the attention they garner. By the results they achieve. Too often companies get caught up in factors that have no bearing on the success of the marketing. Instead, you should judge an agency by how well they partner with clients and their ability to lead you strategically and creatively to the marketing Promised Land.