Evolution Salon – Holiday Card 2012

The timing for this holiday card coincided with our exploration of a new iteration of the salon’s Be Everyday Beautiful branding theme. The new campaign we developed focused on “Random Acts of Evolution,” with the thought being that something as simple as turning left at a place you normally turn right may expose you to something that may change you, even if it’s just in some small way.

We embraced this in the holiday card with “Random Acts of Holiday Evolution.” In addition, the card itself was designed as a hanging ornament, so it could be easily displayed, ultimately planting the idea in as many minds as possible.