Laser Technology, Inc. / 30th Anniversary Logo

As part of Laser Technology, Inc. (LTI) celebrating 30 years in business, they wanted to create an anniversary-themed mark with the flexibility to be used on an ongoing basis throughout the year. Initial applications included a mark on existing packaging designs, on their trade show booth, on marketing materials and on schwag that they would be giving away to customers and to visitors at trade shows.

Bianca e Nero has worked with LTI for more than 15 years, so we have a deep understanding and infinity for the company and its history. With the 30-year anniversary logo, we saw an opportunity to focus on an element that few people see, even if they use their LTI laser every day—the technology that runs everything. The result is a mark designed to resemble a circuit board with the “30 Years Dedicated to Innovation” integrated into the circuitry.