Ticket Channel / Name and Logo
With nothing more than a great idea, the owner of a ticket channel engaged Bianca e Nero for a new name and logo, as well as strategic help in transforming the way people would search for and purchase tickets to live events. We proposed a simple and direct name, “Ticket Channel.” For the logo, we also wanted to go with what was already familiar. From our research, we learned many people hold on to their ticket long after the show as a reminder of the good time they had. Armed with that information, the logo was a no-brainer.