Denver Health / Heart Health Campaign
Denver Health approached us for a campaign to promote Heart Health within Colorado. Our charge was to motivate people to attend free health screenings. After closely examining the program, we discovered it needed to be flexible enough to be location specific. Regional caseworkers were responsible for posting materials at screening locations and performing the screenings on event day. We created a kit containing all possible promotional materials from which each caseworker could choose the pieces they wanted for their own use. The pre-event poster featured a picture of the caseworker for that event to add a more personal atmosphere for participants.