The challenge here was to find a way to communicate with a segment of the population who can’t really be reached using traditional methods. After pouring over a wealth of research as to what it means to be homeless, and what types of services the homeless regularly utilize, we decided a little fieldwork was in order. We spent time at soup kitchens serving meals and talking with people. One thing we discovered was most of these people carried all their important documents close to them, specifically in their wallets. This included identification and details of places they could go for assistance. Out of this came the idea of posters with tear-off tabs containing the important information about how they could contact an enrollment specialist at the Stout Street Clinic. As a direct result of our campaign, the enrollment specialists saw a 300 percent increase in the number of homeless who turned to them for services.