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To reach interior designers, we designed a complete product information system. Each product line was given its own folder, which acts as a stand-alone informational piece for that line. A set of perforated product cards replaced the standard spec sheet so designers would easily be able to include the client’s products on their style boards. A separate binder was created to house all the folders and create a complete marketing piece for urbandwellers. The intent was to create an informational piece that also served as a true design resource for interior designers.