This was a cornerstone element of a larger strategy and rebranding effort for ECHO Colorado. The organization was having trouble creating a clear understanding of the unique way it helps providers and others working in health-related fields share knowledge that will help more people receive better care closer to home.
The website was transformed with clearer messaging about how ECHO Colorado utilizes technology to connect people and break down the barriers those in health fields traditionally face in sharing knowledge. Wrapped around this is inspirational messaging that captures the vision for the program and inspires visitors to be a part of the ECHO Colorado movement. Integrating the site into the organization’s back-end data system allows visitors to register for educational ECHO sessions right from the site, turning interest into action.