Logo and Identity System
Gallagher Industries was looking to modernize their brand, an effort that was being fueled by a shift in the internal structure of the firm. The founder, who was truly the face of the company, was looking to step back from his day-to-day leadership role and allow his top executives to take over. While his vision and guiding principles would remain at the heart of the firm’s approach, there was room to better position Gallagher for the future.
While developing a new identity for the firm, it became clear just how powerful the founder’s influence had been on not just the firm but also on the industry. So we found an interesting way for him to remain connected to the identity of the business. Our core thought was to use the founder’s signature as the new logo. This “blood in the pen” concept really resonated with the client. It connects the founder and his history to the current company identity. It also helps reinforce the personal interest Gallaher takes in every business with which they become partners. This interest is driven by their only investing with family and firm money and not that of outside investors.