Human Services Network of Colorado
Logo & Identity System
The campaign was developed around the believers … a nod to the selfless workers in human services and what they do, letting them know we support them with their ongoing need for keeping their skills sharp and current with accessible in-person and online training.
During the development of the campaign, it became obvious the logo was not going to work with the new positioning and branding, so we tackled it as well, again focusing on the impact being made by those working in human services and the lasting ripples of change they are making. We reimagined the ripple effect with the core thought that work done for good has a lasting, reverberating effect and we captured movement using colors that are bright and inviting and that further the thought that the Network is a resource for them.