Ditto

Corporate Identity

This is where the convergence of strategy and creative is strongly felt. The name and logo reinforce the thought we wanted to communicate—“what’s on your provided audio file is provided as a transcribed word doc,” and the folded corner communicates that perfectly and is a nod to the provided hard document once transcribed by Ditto.

The color palette was selected to stand out and speak to the company’s uniqueness and tied to the brand identity and break the sameness that is so prevalent throughout the transcription industry.