Name, Logo and Identity System
This client came to us as Nursing Home Quality. Their name was based on the company’s lone product, which is a software solution to help nursing homes meet or exceed federal regulatory guidelines. The owners were looking for a way to realize their wider vision of delivering a variety of top-level solutions for care providers beyond just those in the nursing home industry.
Targeted research enabled us to align the company’s vision with the thought process of the target audience. After exploring a variety of possibilities, we gave them a name that matched their level of ambition and told the story of the company’s vision—Providigm. The logo captures the evolutionary nature of the ideas they bring to bear and their endless efforts to improve the care industry for providers, who can then deliver better care for their patients.