The client came to us wishing to revamp their website, which was underwhelming and outdated. Our research revealed that most people left their site still not understanding the company or their products. Visitors found the navigation cumbersome, they found it difficult to find what they were looking for, and they couldn’t understand the differences between one product and the next. With that in mind, we set out to find a simple and compelling away to communicate what they do and how they do it. The new site is not yet live, as we are in the process of populating the product data files and programming the working site.